A month of posts built from what the office is actually doing — the listings, the opens,
the sales, the anniversaries. Not filler. If there isn't enough real material, Ray says so rather
than making things up.
How you sound
Paste posts you've written and were happy with. Add a few from agents you admire —
Ray takes their structure, never their words.
Six to ten is the sweet spot. Four of yours and four you admire is plenty.
More than that and it averages everyone out.
Build the month
Ray reads your live pipeline and the sales file, then writes to it.
Make the tiles
Nine sets per property — just listed, open home, just sold, price change,
auction, under offer, coming soon, and the two market ones. Merged from the property,
so switching a set rebuilds everything.
Working from a post in the plan? Each one names the image it needs.
Build that tile here, then come back and copy the caption.