Listing script

Draft advertising proof · internet copy
Write it from photos
Ray reads the photographs and writes in the house voice. He won't state a price, invent a bedroom count, or describe a view the photos don't show.
Which script
The property
Headline
Lifestyle first, features second. Portals truncate around 60 characters — the counter on the page tells you where you are.
Opening paragraph
Second person, present tense. Set the scene before you list anything.
Your home
One per line. Name the feature, then say what it is for — that second half is what sells it.
Your location
House order: street and community, walk to amenities, the beaches, train and bus, distance to Sydney and Wollongong, then the lifestyle line.
Close and credits
RB.
Draft advertising proof

Internet script

Your home

    Your location

      Whilst every effort has been made to ensure the accuracy and thoroughness of the information provided in our marketing material, we cannot guarantee the accuracy of information provided by our vendors, and as such Ray White Helensburgh & Thirroul makes no statement, representation or warranty, and assumes no legal liability in relation to the accuracy of the information. All photographs, maps and images are representative only, for marketing purposes.