Everything about the property, entered once. Ray reads the photographs, writes the copy, and
every tool in the new-listing run opens already filled in — brochure, script, social, cards,
drop, auto-response, stock and the checklist.
01
The property
The only bit that's compulsory
02
People and times
Used in the letter, the emails and the tiles
Leave the photographs until later — everything before the shoot is dated off this.
Set it when you know. The launch tasks appear the moment you do.
03
Photographs
First one is the hero
Ray writes the internet script, the brochure copy and the short form, in house style. He won't state a price, invent a bedroom count, or describe a view the photos don't show.